Billie Jean King Cup announces global partnership with e.l.f Beauty

e.l.f to present Billie Jean King’s first-ever Power of Women’s Sports Summit. 

LONDON, August 21, 2024 – The Billie Jean King Cup by Gainbridge (BJKC), the Women’s World Cup of Tennis, announced today a new multi-year global partnership with e.l.f. Beauty (NYSE: ELF).

Offering its hard-hitting support for equality and inclusivity, e.l.f. will be the exclusive skin and cosmetic partner of the BJKC, the world’s largest annual international team competition in women’s sports, and co-host of the inaugural Power of Women’s Sports Summit.