Team GB and Salesforce announce long-term partnership

Salesforce, the global leader in CRM, announced today a new, long-term marketing partnership with Team GB, to deliver marketing programs that will bring fans and Team GB closer than ever before. As part of NBCUniversal’s bespoke Olympics partnership, Salesforce also announced that it will activate campaigns across Sky Europe, including Great Britain, over the next seven years.

As part of the marketing partnership, Salesforce will engage millions of fans around the world, building the most engaging fan community in sports for Great Britain. Salesforce will partner with Team GB, and use data to create hubs and visualizations, to help engage fans. Through Trailhead, Salesforce will also partner with Team GB athletes, to help with reskilling during and post their athletic careers.

“Our mission at Salesforce is to help customers achieve success from anywhere,” said Zahra Bahrololoumi, President and CEO, Salesforce UKI. “We’re incredibly proud to support Team GB by helping them do the same — engaging with their fans around the world.”

British Olympic Association CEO, Andy Anson, said: “Engaging with Team GB fans through an effective data strategy is at the heart of our plans for the next Olympic cycle. Working with a market leader like Salesforce is incredibly exciting for the BOA. We really couldn’t ask for a better equipped partner, whose expertise in this field will help drive the BOA forward and we’re excited to get started.”

This announcement builds on Salesforce’s multi-year partnership with Team USA and the LA28 Olympic and Paralympic Games. As a Founding Partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Customer 360 technology to deliver an engaging fan and athlete digital experience over the next seven years.