The ATP has today unveiled 'Game Changing', an integrated campaign celebrating the 50th Anniversary

Founded as a players' association at the 1972 US Open, ATP has since undergone a journey of evolution over the course of its rich 50-year history. Today boasting hundreds of millions of fans, a global tour across more than 30 countries each season and iconic superstar athletes, the ATP Tour has grown into one of the world’s pre-eminent sports entertainment platforms.

To mark this major milestone, ATP has today launched ‘Game Changing’ – an integrated campaign celebrating 50 years of iconic moments, influential figures and changing styles that shaped the game known and loved by fans around the world. From the ATP’s humble beginnings under a set of stairs in New York, to the creation of the Pepperstone ATP Rankings and the famous ‘Parking Lot Press Conference’ that led to the formation of the ATP Tour in 1990, the campaign looks back over the fundamental building blocks of modern tennis. Charting a course through landmark moments, influential figures, new rules and Tour destinations, to OneVision, ATP’s transformational strategic plan that repositions tennis for the next era of growth, ‘Game Changing’ tells the colourful story of a sport that continues to embrace the future and positive change.